Work Examples

Presentations

Understanding UX Content Strategy – a Primer for Design and Development Teams

American Military University Student Help Center – Knowledge Base Case Study

Best practices for web copywriting are timeless. I created this Prezi to share my knowledge with clients and stakeholders.

A few live websites

Disclaimer: live website content can be updated at any time. These links were relevant as recent as November of 2024.

Eversource Energy – My team's focus is on post-login apps, which you cannot see without an account. But I also influence informational content under Account & Billing and did the IA of the navigation.

Eversource website migration project – I rebuilt the website's content architecture as part of a year-long content migration effort. The goal was to consolidate content from four different regions to one website via personalization. This resulted in the removal of more than 2,000 pages of redundant content. Working with a team of 2, we rebuilt 1,300 pages in the CMS during the migration.

Skills: UX content strategy, micro copywriting, information architecture, content migration, usability testing, project management, Agile, Sitefinity CMS, structured content creation

Eversource Solar Pages – Problem: the solar energy pages had very little content and sent the customers to a 3rd-party site. After extensive discovery, I built 18 informational content pages to provide a customer journey in the awareness and fulfillment funnels. I started with analyzing user data and conducting stakeholder interviews to uncover pain points for the business and the customers. The outcome was information content that is more findable and scannable and represents the company's mission to offer clean energy options.

Skills: discovery workshop facilitation, UX content strategy, copywriting, stakeholder UAT, project management, Sitefinity CMS page builds

Lupl.com – I wrote and edited the UX microcopy for the Lupl app while working with the product design team. (I did not work on the marketing website content.) Click the "explore in 2 minutes" demo link on the Lupl homepage to see an example of the app's interface and microcopy.

Skills = UX content strategy, microcopy creation and editing

Keysight.com product website – I lead a team of content strategists while consulting with Tendo Communications to migrate more than 200 pages of website content from an older CMS to Adobe AEM. This 15-month project started with content audits and mapping to make sure no content was lost during the migration. Working with a team of 3, we rebuilt pages in AEM including copy editing of technical content for this manufacturer of scientific equipment (Keysight is formerly Hewlett Packard).

Skills: UX content strategy, copy writing, content migration, project management, content audits and mapping, IA, page builds in Adobe AEM

American Military University student help center – As the director of UX/content strategy, I worked with just one employee to build the university's first student-facing knowledge base. After an extensive audit, we converted more than 600 scattered FAQs into 150 searchable how-to articles. We worked closely with 9 department stakeholders, the IT team, and the product vendor (eGain) to design the site. Note: the design of the Help Center has changed since I worked on the project in 2018, but the majority of the content and IA is still the result of my efforts.

Skills: UX content strategy, copywriting, stakeholder UAT, project management, content migration, eGain CMS

American Military University site migration – I led a team of strategists to migrate the university's 3 main websites to a new CMS (Adobe AEM). We redesigned the sites to be mobile responsive with all new UI and content. I was primarily responsible for creating content and CMS page builds. I changed the voice from “we” to “you” to make it more conversational and I rewrote 220 degree program descriptions. I also wrote the microcopy and influenced the design of the student enrollment and registration flows. At the time, the site averaged about 75,000 page views monthly.

Skills: employee management, UX content strategy, copywriting and editing, SEO, microcopy, usability testing, user research, customer service, market research, team management, project management, UI design, Adobe AEM (CQ) and eGain CMS, executive presentations

AMU marketing landing pages – This is one example of the hundreds of landing pages used by the search marketing team at AMU. I contributed by writing landing page content. I also helped plan the flow and wrote the copy for a personalized nurture email series.

Skills: UX content strategy, SEO, copywriting

Sallie Mae student loan application – I worked with a team of Sapient designers to rebuild the student loan application for Sallie Mae. My key role was to write microcopy for the form's labeling, error messages and contextual help, but I also contributed UX strategies to the flow of the form. (Click the "Apply for this loan" button to see the actual application.)

Skills: UX copywriting, content strategy

Domain Finder Center – As the only content strategist for Network Solutions in 2006-08, I wrote the original copy for their hosting services (along with many other services no longer in production). The majority of the content on these pages is still my copy today - 12 years later.

Skills: marketing copywriting, microcopy, content strategy

Tata Communications product website

A metered cloud computing service called "InstaCompute" was launched in 2012. I spent two years helping to bring this new service to market while working on the product management and engineering team.

I was responsible for the UX design, content creation and maintenance of the marketing website. I wrote all the technical support content and the microcopy for the customer's account management portal. I created the flows for the free trial and service purchase, and designed a pricing calculator widget that utilized 4 currencies. I also acted as a software release manager to push bug fixes to the application on a weekly development schedule.

My work on this cloud computing service provided considerable service design experience for me, but the service and the website are no longer active. View the site archive >